ABOUT ME

Hi, I’m Eritria Pitts — a former journalist turned storyteller, comedian, and now, transformational story coach and brand story strategist.

I help high-achieving women, mission-driven founders, and soul-centered organizations reclaim, reimagine, and powerfully communicate their stories — not just to reflect who they’ve been, but to shape who they’re becoming.

Because stories aren’t just what we tell. They’re how we lead. How we sell. How we connect. How we evolve.
My work bridges personal transformation and brand alignment, helping people and organizations step out of inherited scripts and into truth with clarity, courage, and resonance.

My own story began in the '80s on my sister’s bedroom floor, where our Barbies came alive in wild, imaginative sagas. One doll — “Brownie” — with pen on her face and half-cut hair, became our recurring heroine: a survivor with a seat at every table. She was raw. She was resilient. She was real.

That early play taught me the fundamentals I still use today: how to build emotional resonance, hold complexity, and give voice to those often unseen.

At Story Maestra, I fuse creativity, emotional intelligence, and sharp narrative strategy to guide individuals through transformation — and brands through storytelling that lands. Whether you’re rewriting your life after burnout, launching a bold new venture, or craving deeper connection with your audience —

Your story is your strategy.
Let’s shape it with intention.
Let’s make it transformational.

Smiling person with curly hair, wearing glasses and earrings, holding the neckline of a yellow and gray patterned off-shoulder top, with a leafy background.

TESTIMONIALS

  • Working with Eritria felt like a homecoming to myself. Her ability to reflect back your truth , without judgment, but with deep empathy is a gift I didn’t know I needed.

    — Monica L., Nonprofit Director

  • I’ve worked with consultants before, but Eritria brought something different: honesty, humor, and heart. She helped me connect the dots between my personal story and my professional purpose.

    — Jasmine T., Marketing Strategist

  • Eritria didn’t just help me tell my story - she helped me hear it for the first time. I walked away feeling clearer, more grounded, and finally proud of the journey I’ve taken.

    — Danielle M., Educator & Aspiring Author

  • This experience cracked something open in me. I no longer shrink myself to fit someone else’s version of ‘professional.’ My story has power, and Eritria helped me believe that.

    —Tasha W., Tech Executive & Working Mom

The Maestra Method

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    Focus

    We begin by uncovering what you truly want —
    Not what’s expected.
    Not what’s familiar.
    But what’s true to your voice, your vision, and the story you’re ready to live into.

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    Reflect

    Together, we explore what’s been holding you back—
    Outdated narratives.
    Unspoken fears.
    Unclear messaging or fractured identity.
    This is where we begin the work of reclamation—building tools that bring clarity, confidence, and grounded direction.

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    Refine

    Here’s where transformation becomes tangible.
    We shape your insights into real-world tools: language, practices, and story frameworks you can return to again and again—whether you’re leading your life, launching a venture, or rewriting the narrative in real time.

Let’s talk story.

If you’re curious, questioning, or standing at a crossroads—this space is for you.
Book a free 30-minute discovery session and let’s begin shaping the story only you can tell